Research on a new поведенческой economy brought the Nobel prize to Richard Талеру. This book переосмысливает everything, that you know about human behavior, and helps to extract a maximum of benefit from it. An author presents enthralling research of emotions that manage a customer, and complications with that he clashes during a decision-making about a purchase. you will learn to guess behavior of workers and clients, it is correct to plan resources and create those foods and suggestions that will get in an apple and will cause agiotage.
Questions and answers
What is the book New поведенческая economy. Why people break rule traditional economy and how thereon to begin to work about in short?
The book explores the emerging field of behavioral economics, which challenges traditional economic theories. It delves into how emotions and psychological factors influence consumer behavior and decision-making, providing insights on how to leverage this understanding for better business strategies.
What is the main idea of the book New поведенческая economy. Why people break rule traditional economy and how thereon to begin to work?
The main idea revolves around rethinking how human behavior affects economic decisions. The author, Richard Thaler, presents compelling research that reveals the emotional drivers behind consumer choices, suggesting that understanding these can lead to more effective marketing and product development strategies.
Who should definitely read the book New поведенческая economy. Why people break rule traditional economy and how thereon to begin to work?
This book is essential for marketers, business leaders, and anyone interested in economics or psychology. It provides valuable insights for those looking to enhance their understanding of consumer behavior and improve their strategies in business and marketing.
What books is the book New поведенческая economy. Why people break rule traditional economy and how thereon to begin to work similar to?
Similar books include 'Predictably Irrational' by Dan Ariely, which also examines the quirks of human decision-making, and 'Nudge' by Thaler and Cass Sunstein, which explores how small changes can significantly impact behavior. These works further delve into the intersection of psychology and economics.
- Name of the Author
- Талер Ричард
- Language
- Russian
- Age
- 12
- Series
- Top Economics Awards
- ISBN
- 978-5-699-90980-3
- Release date
- 2015
Read an excerpt
03/08/2024
Змінює погляди на економіку
Ця книга - справжнє відкриття для мене у світі економіки та психології. Автор дуже доступно пояснює складні концепції та теорії, допомагаючи зрозуміти, чому люди часто порушують правила традиційної економіки. Читаючи цю книгу, я змінив свої погляди на споживачів, їхні мотивації та рішення. Рекомендую цю книгу всім, хто цікавиться розвитком сучасної економіки та бажає розширити свої знання у цій галузі.