The well-known American entrepreneur and author of many cool books Harvey McKay once said: “I think that positions mean nothing. Everyone in my company sells. For us, this is the only way to stay in business.”Igor Mann, a very famous Russian marketer and author of many cool books, and his co-author, marketer Dmitry Turusin, are sure that this is the most reliable way not only to stay in business, but also to achieve significant growth. Even in a crisis. Even if you are sure that your sales have reached the maximum.How to ensure that everyone in the company sells (including those who do not work in it)? Read those and implement. You will be surprised by the results.
Questions and answers
What is the book Everybody sells! about in short?
The book 'Everybody Sells!' emphasizes the importance of sales in every role within a company. Authored by Igor Mann and Dmitry Turusin, it argues that every employee, regardless of their position, should contribute to sales efforts. This approach not only helps businesses survive but also thrive, even in challenging times.
What is the main idea of the book Everybody sells!?
The main idea of 'Everybody Sells!' is that sales should not be confined to a specific department but embraced by all employees. Mann and Turusin provide strategies to cultivate a sales-oriented culture, ensuring that everyone in the organization understands their role in driving revenue. This mindset can lead to significant growth and resilience, even during crises.
Who should definitely read the book Everybody sells!?
This book is essential for entrepreneurs, business leaders, and managers who want to enhance their organization's sales culture. It's also beneficial for employees at all levels looking to understand how their roles contribute to the company's success. Anyone interested in improving sales strategies and fostering teamwork will find valuable insights within its pages.
What books is the book Everybody sells! similar to?
'Everybody Sells!' shares themes with books like 'The Challenger Sale' by Matthew Dixon and Brent Adamson, which also emphasizes the importance of a proactive sales approach. Additionally, 'To Sell is Human' by Daniel H. Pink explores the universal nature of selling in everyday life. Both books complement the ideas presented in Mann and Turusin's work.
- Name of the Author
- God send Igor Borisovich, Турусин Dmitry
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-906084-22-4
- Release date
- 2019
Read an excerpt
01/14/2024
Книга Продает каждый!
Эта книга стала настоящим открытием для меня и моей команды. Игорь Манн и Дмитрий Турусин прекрасно объясняют, как важно, чтобы в компании продавал каждый, независимо от должности. Их подход к продажам и маркетингу действительно вдохновляет. Я был поражен примерами успешных компаний, которые внедрили эту философию и добились впечатляющих результатов даже в кризисные времена. Авторы делятся практическими советами и методами, которые легко применить на практике. Однако, местами книга перегружена теорией, и некоторые идеи могли бы быть более краткими и структурированными. Тем не менее, это не умаляет ценности материала. Я рекомендую эту книгу всем, кто хочет улучшить свои навыки продаж и научить свою команду мыслить как продавцы.