Your product deserves the first-class name, and it you will have necessarily. A book in simple terms tells about that, how the successful commercial names are created, and will be useful бренд-менеджерам, to the marketing specialists and directors of companies, and also all, who plans to start own business and неймингом takes interest. An author of book Sergey Малайкин is a designer, неймер and businessman making a living creation of trade brands.
Questions and answers
What is the book In a word. Book for those, who wants to think of the good name. 33 lessons about in short?
This book provides insights into creating impactful commercial names. It simplifies the process of naming and offers practical lessons for anyone interested in branding. Readers will find valuable strategies to enhance their naming skills and ensure their products stand out.
What is the main idea of the book In a word. Book for those, who wants to think of the good name. 33 lessons?
The main idea of this book is to guide readers through the essential principles of effective naming. It emphasizes the importance of a strong name in branding and provides 33 lessons that cover various aspects of the naming process. The author shares practical advice and real-world examples to inspire creativity in naming.
Who should definitely read the book In a word. Book for those, who wants to think of the good name. 33 lessons?
This book is ideal for brand managers, marketers, and business owners who want to create memorable names for their products. It is also beneficial for entrepreneurs and anyone interested in the art of naming. Readers looking to enhance their branding skills will find this book particularly useful.
What books is the book In a word. Book for those, who wants to think of the good name. 33 lessons similar to?
Similar books include 'Made to Stick' by Chip Heath and Dan Heath, which explores how to create ideas that stick, and 'The Brand Gap' by Marty Neumeier, focusing on bridging the gap between business strategy and design. These books also delve into branding and effective communication, making them great companions to this title.
- Name of the Author
- Малайкин Сергей
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-00100-905-4
- Release date
- 2018
Read an excerpt
03/12/2022
Відмінна книга для тих, хто хоче знати секрети успішних найменув
Книга "Одним словом" - це справжній скарб для тих, хто цікавиться процесом створення назв для продуктів та компаній. Автор, Сергій Малайкин, ділиться своїм великим досвідом у цій галузі, розкриваючи 33 уроки про те, як створити неймінг, який запам'ятається та приверне увагу. Книга простими словами пояснює основні принципи створення успішних комерційних найменувань, надаючи читачам цінний практичний матеріал для розвитку їхньої творчості та бізнесу. Я особисто знайшов цю книгу надзвичайно корисною і натхненною, і рекомендую її всім, хто хоче вивчити мистецтво створення неймінгу і зробити свій продукт чи бренд неповторним!