Our expert Sviatoslav Бирюлин is a teacher of Russian School of Management, business-consultant, expert on the strategic planning - will share the opinion of that, who needs to read this book. "It is a very interesting and conceptual book. She exactly will be useful for leaders and businessmen that is busy at the problem of development of own business and search of new ideas. In her an author talks that new product that can win over the products of competitors, it is possible to produce, only studying their weak points. And market research actually plays this question not such important role, as accepted to consider". This book is a main textbook on marketing for specialists all over the world. Easy, informing, extraordinarily practical book. She already became a настольным manual for hundreds of thousands of professionals. In the developed countries it is today impossible to find a specialist on marketing, leader of company or manager, that would not be with her acquainted. The great number of кейсов, allowing to understand how it is needed to operate with competitors, is described in a book, to score a success. Listen the project of Russian School of Management "bookshelf", not to drown at-sea business-literature!

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