David Огилви is a "father" and "classic" of advertisement, founder of one of the largest advertising agencies of Ogilvy Mather. He is confessed by the best copywriter of the world.In the book Огилви formulates the rules of work in advertisement business and describes the laws of creation of effective advertisement product. In a book more than 150 coloured and черно-белых illustrations are with the examples of the works created with participation of master and his colleagues.According to an author, his book is intended to the young ad makers, and also venerable professionals that does not get tired to search new ways, to compel customers more often to reach a purse and enjoy a purchase.
Questions and answers
What is the book Огилви about an advertisement about in short?
The book 'Огилви about an advertisement' by David Огилви provides insights into the advertising industry, outlining essential rules and principles for creating effective advertisements. It features over 150 illustrations that showcase successful campaigns, making it a visual guide as well. This book serves as a valuable resource for both aspiring and experienced advertisers seeking to enhance their skills.
What is the main idea of the book Огилви about an advertisement?
The main idea of 'Огилви about an advertisement' is to distill the complexities of advertising into clear, actionable guidelines. David Огилви emphasizes the importance of understanding consumer psychology and crafting messages that resonate with audiences. By combining theory with practical examples, the book aims to equip readers with the tools needed to create compelling advertisements that drive sales.
Who should definitely read the book Огилви about an advertisement?
This book is a must-read for anyone involved in advertising, from young creatives to seasoned professionals. It is particularly beneficial for those looking to refine their advertising strategies and understand the nuances of effective communication. Additionally, marketers and business owners will find valuable insights that can help them connect with their target audience more effectively.
What books is the book Огилви about an advertisement similar to?
Similar to 'Огилви about an advertisement', books like 'Hey, Whipple, Squeeze This' by Luke Sullivan and 'The Copywriter's Handbook' by Robert Bly also delve into the art of advertising and copywriting. These titles share practical advice and insights that can enhance a reader's understanding of effective advertising techniques. Collectively, they form a comprehensive library for aspiring advertisers.
- Name of the Author
- Огилви David
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-00100-982-5
- Release date
- 1983
Read an excerpt
03/03/2025
Не все так идеально
Несмотря на высокие оценки и статус классики, я не могу сказать, что книга Огилви полностью оправдала мои ожидания. Некоторые советы кажутся устаревшими, особенно в свете современных технологий и изменений в потребительском поведении. Например, акцент на печатной рекламе и традиционных медиа не всегда актуален для сегодняшнего цифрового мира. Тем не менее, в книге есть и ценные идеи, которые могут быть полезны, особенно для начинающих рекламистов. Иллюстрации, хоть и красивые, иногда отвлекают от основного содержания. В целом, книга стоит прочтения, но не стоит ожидать, что она станет универсальным решением для всех проблем в рекламе.