Джоуи Коулман teaches businessmen from around the world that, how to convert a valid for one occasion customer into a lifelong client. He is sure: to obtain loyalty of clients, it is needed to lean not against marketing and ability to conclude transactions, and to accent attention on intermingling and co-operation with clients during the FIRST 100 DAYS after a sale. In all industries of approximately 20-70 овых clients stop a collaboration with a company during 100 days, because does not get due attention on the early stage of adaptation.Leaning almost against twenty years of consultations and performances, Коулман offers strategies and systems for the height of loyalty of clients. Applicable to the companies from any industry and any scale (on the amount of employees, in size of profit or general amount of clients), his methods promote the income of companies on 25-100 His going near creation of memorizable requires client experience minimum financial investments and certainly will please to the leaders and employees of companies.This book is the obligatory reading for business, director generals and managers owners, and also commands of sales and marketing, managers on co-operating with clients and representatives of client services that search simple methods for permanent perfection of business structure, height of income and withholding of clients.
Questions and answers
What is the book Never lose a client. Convert any customer into a lifelong client for 100 days about in short?
The book 'Never Lose a Client' by Joey Coleman focuses on transforming one-time customers into lifelong clients by emphasizing the importance of the first 100 days after a sale. Coleman shares strategies to enhance customer loyalty through meaningful interactions and support, highlighting that many clients disengage due to lack of attention during this critical period.
What is the main idea of the book Never lose a client. Convert any customer into a lifelong client for 100 days?
The main idea of 'Never Lose a Client' is that customer loyalty is built through effective communication and engagement during the initial 100 days post-purchase. Coleman argues that businesses should prioritize creating memorable experiences rather than relying solely on marketing tactics. His approach aims to significantly improve client retention and satisfaction, ultimately boosting overall business success.
Who should definitely read the book Never lose a client. Convert any customer into a lifelong client for 100 days?
This book is essential reading for business owners, CEOs, and managers who seek to enhance customer loyalty and retention. Sales and marketing teams, as well as customer service representatives, will find valuable insights on improving client interactions. Anyone involved in customer relations will benefit from Coleman's practical strategies for fostering long-term client relationships.
What books is the book Never lose a client. Convert any customer into a lifelong client for 100 days similar to?
Books similar to 'Never Lose a Client' include 'The Loyalty Effect' by Kumar and Shah, which explores the financial benefits of customer loyalty, and 'Delivering Happiness' by Tony Hsieh, focusing on creating a customer-centric culture. Additionally, 'Customer Experience 3.0' by John Goodman offers insights into enhancing customer experiences, making these titles valuable companions for readers interested in client retention strategies.
- Name of the Author
- Коулман Джоуи
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-905641-55-8
- Release date
- 2018
Read an excerpt
08/04/2024
Не все так просто
Несмотря на положительные отзывы о книге, я не могу сказать, что она полностью оправдала мои ожидания. Хотя Джоуи Коулман действительно предлагает интересные идеи по удержанию клиентов, некоторые из его методов показались мне слишком идеализированными и не всегда реалистичными для внедрения в малом бизнесе. Например, акцент на общении и взаимодействии требует значительных временных ресурсов, которые не всегда доступны. Кроме того, некоторые примеры кажутся устаревшими и не учитывают современные реалии рынка. Тем не менее, я согласен с тем, что книга может быть полезной для тех, кто готов экспериментировать и внедрять новые подходы. Возможно, она будет более актуальна для крупных компаний с большими ресурсами.