Actual, informing and containing mass of illustrations, it a book is written for all persons interested to know anymore about the world of tendencies, prognostication, innovative thinking and strategic planning.In a book you will find the new heads, written specially for students, studying a design, marketing, branding and innovations. They plug in itself the last researches on суперфорекстингу, three scan-outs of horizon, scenario planning, форсайт-фреймворк, and also recommendations on creation and start of own трендовых and innovative sprints.During reading readers will get possibility to mix up and unite the worlds of prognostication with researches of the future also, as will study that, what methods and processes (such as a method of Delphi, cross analysis of influence, futures-trading wheels and backcasting) will be used by following forecast generations for expansion of methods of reflection, estimation and determination of necessities and behavior of tomorrow consumers.From an authorStudying the future many years, I understood about predictions one: whatever you predicted, it would happen hardly. And if will happen even, then wherein you expect less all! you does it seem to, it is bad news for analysts? Not quite.Prognostication on the whole, where I include strategic prognostication, scenario planning and futurology in the wide value of this term, has nothing in common with a prediction. (This employment we will leave to the oracles, prophets and fortune-tellers that quite a bit.)In this book the question is about careful consideration of range of proofs and lines of probability, by comparison to each other, with the purpose of determination of possible, credible, preferable or plausible results - four parameters that we sometimes we name "Four П". These going away lines are comparable with roads along that it is possible to find many possibilities and chances - however many of them collapse from insufficient preparation.Prognostication helps to correct balance and turn chances and possibilities in your favour. So let words "possible", "probably", "preferably" and "plausibly" will be your explorers, keepers and collective by symbols that to what prognostication is related actually: not simply future, and great numbers of his variants from that you it will be offered to choose one, most useful and effective.This edition is called to help more exactly to represent the variants of the future not only for prognostication of trends but also for the best understanding and use of instruments allowing to co-operate with the future. Thus, instead of that to divide these things - and I know that traditional analysts would prefer, that it was just like this is I, where maybe, mixed up and collected some methods together.Whom this book is forBook for the specialists of departments of marketing and strategic planning, leaders of all levels and business owners.For professionals busy in the field of business, PR, design of product, and also all specialists wishing to understand nature trend.For the students of МБА and other programs, studying innovations.