Meaning of the name: attention! The world is progressing - and the world is moving backwards! “The Middle Ages Return” was the title of an article by Umberto Eco in 1994. This dystopian image was picked up by the press around the world. And the third millennium demonstrates: time is looking backward, because in developed societies morality does not keep pace with advancing technology. War, a proven absurdity, is still a means of implementing politics. Hatred of the “other” is still the best lever for uniting the masses. Advances in technology increasingly contribute to the enslavement of people and the propagation of ignorance. Superstitions, as a primitive explanation of the world order, increasingly influence attempts to interpret the world. Umberto Eco fully resists these trends, creating novels whose meaning is the affirmation of rationality and morality in the spirit of the Enlightenment. Eco considers it his duty to express the same thing in direct words. The collection “Full Back!”, compiled from articles and public speeches from 2000 to 2005, is devoted to the analysis of modern reality, its most obvious and therefore difficult to correct evils.