Book Internet technologies in marketing
The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary and secondary information on the Internet, competitive and situational analysis on the Internet, as well as Internet merchandising (its goals, objectives and principles), the use of Internet merchandising tools, programs and marketing plan and development of marketing programs.
The book’s text has been translated from the original language using an artificial intelligence system. In most cases, the translation is accurate and clear, but occasionally there may be incorrect phrasing or individual words left untranslated.
- Name of the Author
- Илья Мельников Валерьевич
- Number of pages
- 188
- Language
- Ukrainian
- Cover
- Hard
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