A lot of books have been written about sales departments. But, alas, the information in them quickly becomes outdated. This book is about the modern sales department. Modern means that it takes into account the basic capabilities and requirements for sellers and sales managers of our time. Internet marketing to attract new customers, modern motivation systems, sales scripts - and, of course, CRM. It is simply impossible to imagine a modern sales department without CRM. In addition to sales techniques and useful tips for working with clients, this book provides almost step-by-step instructions for working with CRM. How to get started, how to automate the process of communication with customers, how to build a sales funnel, how to evaluate the performance of sellers based on CRM reports. As an example, we chose one of the most popular systems in the CIS countries (and not only) - Bitrix24.CRM. Read this book - and, most likely, tomorrow your sales department will begin to work differently. In the spirit of the times, productive and efficient.