It is no secret that those who have chosen public relations as their career often, especially at the beginning of their professional career, and even in their future work, do not have enough knowledge and practical experience to successfully solve the tasks set by their employer. Of course, you can find answers to your questions in special books, of which quite a lot have already been written. But it is even more useful in such situations to seek help and advice from more experienced colleagues who, unlike some book authors, know first-hand about all the realities and nuances of the profession. Who, as they say, experienced first-hand all the delights of the difficult work of a PR specialist, came to the right decisions through trial and error and, in the end, achieved success. Their intelligent and detailed story, in which there are enough specific examples and not at all idle thoughts, is the most valuable thing a beginner in a difficult situation can get. The book “PR: 100 questions - 100 answers” contains exactly this valuable thing - the experience and knowledge of professionals. The book is a collection of materials published in the last few years in the “Adviser” magazine in the column of the same name. The texts were prepared by the editors based on the responses of Sovetnik.ru Portal experts to pressing questions from users regarding current problems of practical activity in the field of public relations.