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Book Bridging the chasm. How to bring a technology product to the mass market

FU133201

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Ukrainian
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Джеффри Мур А.
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“Crossing the Chasm” is considered the main book of one of the most prominent business researchers, Geoffrey Moore. It is dedicated to the marketing of technological products. Its main topic is how to bring a new product to the mass market. Its detailed step-by-step methodology and dozens of examples make it a fascinating and rewarding read for business leaders looking to lead the innovation market. Careful reading will save valuable company resources by choosing the right direction of investment.



The book’s text has been translated from the original language using an artificial intelligence system. In most cases, the translation is accurate and clear, but occasionally there may be incorrect phrasing or individual words left untranslated.
Name of the Author
Джеффри Мур А.
Language
Ukrainian
Release date
2013
Translator
Константин Головинский

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Book Bridging the chasm. How to bring a technology product to the mass market

“Crossing the Chasm” is considered the main book of one of the most prominent business researchers, Geoffrey Moore. It is dedicated to the marketing of techn...

Write your review

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