For some reason, we have begun to equate changing behavior to save the climate with changing consumer habits in private life - as if our lives are limited to home and consumption. But this idea is wrong. Behavior covers many more different areas. That's all we do. We make government decisions. We write polemical articles for the newspaper. We discuss climate issues with each other, we fight for stricter environmental policies - all this is our behavior. And if we want to achieve radical changes, we must abstract from the details and choose actions that have a strong and long-term effect. The book calls for looking at the problem of climate conservation from the point of view of the planet as a whole. Teaches you how to evaluate the effectiveness of your actions aimed at saving the earth. It is not enough to simply cut and ban in the hope of preventing climate catastrophe. We need to change ourselves and learn to live in a new way. The game is not lost. Humanity still has a chance to slow down destructive processes and prevent climate catastrophe. Experts have warned us again and again. But, despite the seriousness of the situation, many continue to live as before, without changing anything in their lives. They reason, argue, go about their business... How is this possible? Why can’t we understand that time is running out and it’s time to act? The book talks about how psychology can be used to work more effectively for the benefit of nature to prevent the climate crisis. You will learn why all previous environmental work strategies have failed. You will understand how you can achieve truly lasting effects and sustainable development. And you will see that this is not at all what the media usually calls you to do.