The book describes in detail the marketing plan and the requirements for it (the book contains an approximate structure of the marketing plan). In addition, it provides information about tactical and strategic planning, sources of information about the market, the organization of the marketing service, principles, goals and objectives marketing service, about the main types of organization of the marketing service (functional, product and market), as well as about segment and mixed structures of marketing management, about the personnel of the marketing service and an approximate methodology for drawing up a marketing report.