This text is a brief version of book "Revelations of advertisement agent".History of advertisement knows quite a bit examples of interesting and successful advertisement campaigns. Hundreds of talented masters did the advertisement, memorized by people and providing successful sale of the most different commodities. However there is only one man in advertisement industry, whose name is known to every specialist, is David Огилви. The advertisement campaigns created by him are by the unsurpassed standards of creativity, wonderful taste and efficiency and does not go down from the pages of newspapers and screens of televisions here already not alone ten of years."Patriarch of advertisement industry", "great гуру of advertisement", "man-brand" - here only some titles that is reward David Огилви. His books are библия for many generations of ad makers. Purposefulness, sharp mind, penetrating and discipline, allowed to the ambitious native from Scotland to overmaster a Madison-avenue and become the proprietor of agency, due to his name of winning glory in the whole world.Famous book of David Огилви "Revelations of advertisement agent" became the real best seller: as early as year of edition she was translated into 12 languages and divided drawing 800 thousand copies. And although passed already 50 more than, advices and methodologies of the most famous ad maker of the world did not lose it to actuality: the advertisement projects created by him until now bring in a return to his clients.David Огилви is the most quoted classic of advertisement of all times and people. His expressions - "огилвизмы" - reflect essence of advertisement and advertisement activity and well acquainted to practically all ad makers of the world. And delight all, who sense of humour is not alien.We remind that this text is a summary of book