This text is a brief version of book "Patagonia is business in style surfing".Opening a company Patagonia almost 50 back, Ивон Шуинар and did not think about large business. All that he wanted - to do it for itself and friends sporting equipment of the best quality, than offered a market. However a project became something large, conquering the trust of consumers all over the world. Today Patagonia name the "green conscience" of аутдорной industry. Company hears the confession principle of nature protection production. From 1985 she enumerated 22 million долл. to the ecological activists. And yet Patagonia is included in Топ-100 of the best employers of America. A founder and permanent leader Ивон Шуинар confess that initially created a company it easily to work in that. Шуинар wrote the book 15. "Exactly required so much, to prove to itself, that we can break the traditional rules of conduct business, that it not simply works, but also it gives a large effect", - he explains.In our review on materials of book of Ивона Шуинара you will find the "recipes" of successful businessman :We remind that this text is a summary of book