The authors use specific examples to show what is good and what is bad in informational, advertising, journalistic and journalistic texts. How to write letters that will be answered and newsletters that will not be unsubscribed. How to create effective and non-vulgar advertisements. How to express thoughts briefly, clearly and convincingly: without linguistic garbage, falsehood and cliches. By following the recommendations in the book, you will learn to write clearly, captivate readers and achieve trust. This is a must-read book for copywriters, authors and editors, as well as designers, programmers, managers, entrepreneurs, executives, employees and anyone who uses text in their work. Creating easily readable, interesting, succinct and concise texts is the dream of every copywriter and journalist, and the ability to conduct clear business correspondence is the dream of any employee, be he a cool businessman or an ordinary employee. The book “Write, Reduce”, written by the founders of GLVRD will help you make your dreams come true and learn how to write excellent texts that will be read with pleasure; you will learn ten basic rules for creating a strong text and learn to apply them in practice; The authors support their theses and statements with advice, examples and illustrations and an interesting comic story, so that the extensive and interesting material is easily digested and retained in memory. I almost read the book by Maxim and Lyuda. 70 pages left. This is probably the best thing I've read about working with text in Russian. - interesting examples of working with text - cool layout of the book itself - interesting characters who guide you through the book - and again strong examples. There are many of them and they are cool. You can write simply and honestly. At the same time, it will also be effective. But I’m not talking about tricks and words that sell millions, but about the system that teaches this. You'll understand what I'm talking about if you read the book. Thanks to the authors!