In this book, Shoshana Zuboff describes and explains the origins of what she calls "surveillance capitalism." The stakes are higher than ever: the global architecture of behavior modification threatens to do to human nature in the 21st century what industrial capitalism did to the environment in the 20th century.Zuboff shows the consequences of the spread of surveillance capitalism from Silicon Valley to all sectors economy. Extraordinary wealth and power are accumulating in new "behavioral futures markets" where predictions about our behavior are made and sold, and where the production of goods and services is subject to new "behavior modification tools".The threat is no longer the totalitarian state, but ubiquitous digital architecture. This unprecedented form of power is marked by a colossal and asymmetric concentration of data and is not subject to democratic control. Unopposed by law or society, surveillance capitalism can begin to define the social order and shape the digital future, if we allow it to do so.The book's publisher's layout has been preserved in PDF A4.