Jurgen Саленбахер presents authorial methodology on бренд-позиционированию and development of the креативного thinking. He answers a main question - how to develop farther in the conditions of changing economy. He examines reasons causing a modern economic crisis, describes the mechanisms of the креативного thinking, analyses works of leading theorists of business-culture and offers to the readers nine practical complex exercises that will help to line up the personal brand.This book is a priceless resource of professional height. She needs to be read to all, who is important to develop, be competitive and able to position itself in new economic terms.In Russian language published first.
Questions and answers
What is the book Create the personal brand: how to find possibilities, develop and distinguished about in short?
The book 'Create the Personal Brand' by Jurgen Salenbacher offers a unique methodology for brand positioning and creative thinking development. It addresses how to thrive in a changing economy, analyzing the causes of modern economic crises and providing nine practical exercises to help readers build their personal brand effectively.
What is the main idea of the book Create the personal brand: how to find possibilities, develop and distinguished?
The main idea of 'Create the Personal Brand' is to empower individuals to navigate the complexities of a shifting economic landscape. Salenbacher emphasizes the importance of personal branding and creative thinking, providing actionable insights and exercises that enable readers to distinguish themselves and seize opportunities for growth and development.
Who should definitely read the book Create the personal brand: how to find possibilities, develop and distinguished?
This book is essential for anyone looking to enhance their professional presence and adaptability in today's competitive market. Entrepreneurs, job seekers, and professionals aiming to refine their personal brand and develop creative strategies for success will find invaluable insights and practical tools within its pages.
What books is the book Create the personal brand: how to find possibilities, develop and distinguished similar to?
Readers interested in 'Create the Personal Brand' may also enjoy 'Building a StoryBrand' by Donald Miller, which focuses on clarifying messaging for brands. Additionally, 'The Brand Called You' by Peter Montoya offers insights into personal branding, making these books complementary resources for those seeking to enhance their brand identity.
- Name of the Author
- Саленбахер Jurgen
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-00117-337-3
- Release date
- 2013
Read an excerpt
12/02/2024
Полезный и практичный гид по созданию личного бренда
Книга Юргена Саленбахера "Создайте личный бренд" — это настоящая находка для тех, кто стремится развиваться в условиях нестабильной экономики. Автор предлагает ясную и структурированную методику, которая помогает не только понять, как создать личный бренд, но и как адаптироваться к изменениям в бизнес-среде. Особенно впечатлили практические упражнения, которые можно применять сразу после прочтения. Они действительно помогают структурировать мысли и выработать стратегию позиционирования. Саленбахер также анализирует причины экономических кризисов и показывает, как креативное мышление может быть использовано для нахождения новых возможностей. Книга написана доступным языком, что делает её полезной как для новичков, так и для опытных профессионалов. Рекомендую всем, кто хочет выделяться на фоне конкурентов и строить успешную карьеру.