Джош Кауфман is sure: you will obtain бо´льших results (and will economize hundreds and even thousands of dollars), if will take up a self-education. In the book he expounds bases of enterprise, marketing, sales, financial management, explains key concepts in area of planning of the systems and personality psychology.Джош Кауфман is a prominent manager, author of the best seller to "itself MBA" and leader of the same name internet-project. The web-site of project for almost 10 of existence was visited by more than 3 million persons.Джош consciously gave up classic бизнес-образования and chose the way of self-education. Work became one of his main "universities" in a company Procter Gamble. However he constantly thought of that, how independently to get knowledge comparable in quality with knowledge from classic business-schools. Джош worked out unique interdisciplinary approach that helped thousands of managers from different areas to get profile knowledge.Author of the best seller to "itself MBA" - book that is included in ТОП-10 of the best business-books and can replace the diploma of MBA on many parameters. In this alternative textbook for business of Джош tells about that, how the business-system and people work in her, about creation of company, good product, his advancement, existent business models and management by finances.

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