This guidance is a panacea for professional русскоговорящих guides in the world, losing work from an epidemic, and also for the Russian colleagues, running first into the influx of the internal tourists used to the foreign level of service.A book conduces to realization of own unicity, develops flexible skills, strategic thinking, forms an enterprise spirit, exposes secrets modern marketing and of communication instruments.Does every lesson give powerful инсайты, able to introduce in activity of guide realized, efficiency, innovation, work, and allows to find an answer for a question: "That to do exactly now"?Executing the exercises offered in a book, a guide creates own innovative турпродукт, from an idea to the conclusion to the market.A book is based on the synergy of коучинга, marketing and tourism, and extremely actual in connections with the постковидными changes of туриндустрии, resulting in determination of new values, directions and standards.
Questions and answers
What is the book Guidance for the guides of the future about in short?
The book 'Guidance for the guides of the future' serves as a comprehensive resource for professional guides adapting to the post-pandemic tourism landscape. It emphasizes the importance of recognizing one's uniqueness, developing flexible skills, and mastering modern marketing strategies. Through practical exercises, it empowers guides to innovate and create unique tourism products tailored to current market demands.
What is the main idea of the book Guidance for the guides of the future?
The main idea of 'Guidance for the guides of the future' is to equip guides with the necessary tools and insights to thrive in a changing tourism environment. It focuses on fostering strategic thinking, creativity, and entrepreneurial spirit while addressing the challenges posed by the pandemic. By blending coaching, marketing, and tourism principles, the book aims to inspire guides to innovate and enhance their services.
Who should definitely read the book Guidance for the guides of the future?
This book is essential for professional tour guides, especially those navigating the challenges of the post-COVID tourism industry. It is also valuable for tourism students, marketing professionals, and anyone interested in enhancing their understanding of the evolving tourism landscape. The insights provided can help anyone looking to innovate and adapt in the service sector.
What books is the book Guidance for the guides of the future similar to?
Similar books include 'The Art of Travel' by Alain de Botton, which explores the philosophical aspects of travel, and 'The Tourism System' by Mill and Morrison, which provides a comprehensive overview of tourism dynamics. Both books, like 'Guidance for the guides of the future,' emphasize the importance of understanding the tourism experience and adapting to changing market conditions.
- Name of the Author
- Лаврикова of Анастасия
- Language
- Russian
- Age
- 16
- ISBN
- 978-5-532-97180-6
- Release date
- 2021
Read an excerpt
08/19/2023
Руководство для гидов будущего
Эта книга стала настоящим открытием для меня как для профессионального гида. В условиях постковидной реальности, когда многие из нас потеряли работу, она предлагает не только поддержку, но и конкретные инструменты для адаптации к новым условиям. Каждый урок наполнен практическими советами и упражнениями, которые помогают развивать гибкие навыки и стратегическое мышление. Особенно понравилось, как авторы акцентируют внимание на уникальности каждого гида и важности предпринимательского духа. Я смогла создать собственный турпродукт, который уже вызывает интерес у клиентов. Однако, местами информация кажется перегруженной, и не все советы легко применимы на практике. В целом, книга вдохновляет и мотивирует, но требует от читателя активного подхода и готовности к экспериментам.