This text is an abridged version of the book It's Not About the Coffee. The corporate culture of Starbucks.Despite the fact that Howard Schultz is considered the head of Starbucks, two other people were at the helm of this company - Howard Behar (president of Starbucks International) and Orin Smith (chief financial officer). This tripartite alliance was aptly dubbed H2O by the staff (according to the initial letters of the names - Howard, Howard, Orin). Howard Schultz has always considered and considers Behar a natural leader who knows how to get his way like no one else.Howard Behar joined Starbucks in 1989, when it was a small regional company - its network consisted of 28 outlets (now the total number of coffee shops and shops - about 17,000). It was a difficult time for the company: at the end of 1989, she almost died. The opening of a cafe in Chicago turned out to be a failure. But the case had to be followed through to prove to potential investors that the Starbucks concept was not a local phenomenon. Howard Behar succeeded. In Chicago, he demonstrated his famous team-building skills, which helped lift the spirit of the entire company and save the day.Howard Behar spent 17 years in executive positions at Starbucks. In many ways, thanks to him, the company has reached the international level. What is the reason for Howard Behar's steady and enduring success as a leader? Firstly, he always adhered to the principle: "do what you love, and success will come." There is no company that fits all. Behar was convinced of this personally. He started his career selling furniture, but found himself in Starbucks. When Behar was asked to take a break from his well-deserved rest and return to the company, he said, "Starbucks is family, and loved ones are not denied." Secondly, Behar never put the very existence of the company at stake. Starbucks did not enter several markets at once, but systematically mastered city after city. His optimism was always combined with caution. Thirdly, and most importantly, Howard Behar valued people more than money.We remind you that this text is a summary of the book “It's not about coffee. Starbucks Corporate Culture
Questions and answers
What is the book Summary “It’s not about the coffee. Starbucks Corporate Culture about in short?
The book provides an overview of the corporate culture at Starbucks, emphasizing the leadership of Howard Behar alongside Howard Schultz and Orin Smith. It highlights Behar's journey from a small regional company to an international giant, showcasing his team-building skills and the importance of passion in achieving success.
What is the main idea of the book Summary “It’s not about the coffee. Starbucks Corporate Culture?
The main idea revolves around the significance of corporate culture and leadership in driving a company's success. It illustrates how Howard Behar's principles of doing what you love and fostering teamwork were pivotal in transforming Starbucks into a global brand, reinforcing that success is rooted in strong values and relationships.
Who should definitely read the book Summary “It’s not about the coffee. Starbucks Corporate Culture?
This book is ideal for business leaders, entrepreneurs, and anyone interested in corporate culture and management strategies. It offers valuable insights for those looking to understand how effective leadership and a strong team spirit can lead to remarkable business success, making it a must-read for aspiring managers.
What books is the book Summary “It’s not about the coffee. Starbucks Corporate Culture similar to?
Similar books include 'The Starbucks Experience' by Joseph Michelli, which also explores customer service and corporate culture, and 'Start with Why' by Simon Sinek, focusing on leadership and purpose. Both books share themes of effective management and the importance of a strong organizational ethos, making them great companions to this summary.
- Name of the Author
- КнигиКратко Library
- Language
- Russian
- Age
- 16
- Series
- КнигиКратко
Read an excerpt
05/11/2024
Дело не в кофе
Книга «Дело не в кофе. Корпоративная культура Starbucks» представляет собой интересное и содержательное чтение, которое погружает читателя в мир одной из самых известных кофейных компаний. В сокращенной версии, несмотря на сжатие, удалось сохранить основные идеи и принципы, которые сделали Starbucks успешным. Особенно впечатляет история Говарда Бехара, который, будучи не только талантливым лидером, но и человеком, способным сплотить команду, сыграл ключевую роль в международной экспансии компании. Его подход к управлению, основанный на любви к делу и умении вдохновлять людей, действительно вдохновляет. Однако, стоит отметить, что книга местами перегружена корпоративной терминологией, что может отпугнуть читателей, не знакомых с бизнесом. Тем не менее, для тех, кто интересуется корпоративной культурой и управлением, это отличное пособие.