What this book is aboutIn ten years after world success of the best seller "From good to great" Jim Collins wrote a no less keen book - Great by Choice. For this time an author is set by a question, why one companies prosper in the conditions of economic instability and even chaos, and other perish.On the basis of long-term researches Collins and his colleague Мортен Хансен showed out principles of creation great and steady enterprises in our unforeseeable and saturated by events times. Reading this book, you know that:The best leaders do not differ in a willingness to risk or by creativity - they are disciplined, in a greater measure depend upon experience and reinsured paranoid.An innovation in itself - a not trump. Much more important ability to manage innovations, to combine work with самодисциплиной.Idea about a necessity to accept "rapid decisions" and "quickly to react" is a serious error from that you will be knocked at high speed.Chips of bookIn basis of this book there are results of researches that authors conducted 9! According to them, the got results very surprised them. But what unexpected and unbelievable conclusions were not - so data talk. And with numbers does not argue.Why we decided to publish this bookIt is a fourth book already confessed classic of business-literature that we publish! Books of Collins are this real pleasure for those, who loves the clearly adjusted and very useful business-literature based on strong foundation of scientific researches.Whom this book is forFor businessmen, business and top-managers owners that force to develop the companies in our unstable times.

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