In 2012 I became an advocate. And understood that there is a hard competition at the market of legal services. I did not quite know how to attract attention clients, in fact on government service, where I worked 10 more than, me nobody taught it. The searches of literature that would help to develop an own brand me from the ground up began, in city, where me nobody knew. But nothing suitable was.At that time I was very helped by a book, that you get on the hip, result of processing more than one hundred sources of literature on psychology, PR, to marketing and long-term practice of work by an advocate.Here you will find answers for questions:- how to create a knowable legal brand|- how to conduct social networks|- how to work with a client and able to name a deserving price for the services|- how to lead mutually beneficial relationships with journalists|- how to get on телешоу|- how to write a book.A book was born on the requests of young lawyers that set a the same question constantly : how to do, that the stream of clients became permanent, and profits - regular.Be such edition for me at the beginning of way, I would not accomplish so much errors and would move far quicker.The publishing layout of book is stored in the format of PDF A4.