It is book-sensation. This книга-хайп. It is book-scandal.All want to thunder on an entire country or for the whole world, but so that "for it nothing was".First wide public gets practical guidance on the guided (!) informative explosion and viral marketing.Every day a man sees 2 million brands, месседжей, senses. From them realized no more than 2000. But money a man gives to not all! And accepts key a message is no more, than from 10-100 brands.Noise? Noise! Noise!!! How to exude between the supersaturated mediafield?I will not say that easily. Generally, all is simple, but deciding on it is uneasy. At first стрессануть and to endow reputation in a moment, but to win strategically. Main to be not afraid to go out for scopes.● How to think of Idea that will untwist itself?● How to drag a brand in MASS-MEDIA without advertisement investments?● How to win competitors in the heads of clients, when for you only brains, and for them large budgets?● How at the "red market" to score an additional advantage - informative leadership? you know history of bank, about that all think that he in топ-5, and he in топ-100 actually. Force of marketing and пиара!After this book you will not only look at news differently but also will learn to do them.Mission of author - to do so that positive news in the world and in Russia it was anymore! Are there you with us? Rather read a book and apply her secret magic knowledge.Attention! Contains an unprintable bad language!