IBM is a company creating the whole market of information technologies and setting the vector of his development on the following 70. For the history of IBM several times appeared on verge of bankruptcy, but as a result became only stronger. Today IBM is a front-rank technological giant, company-icon, symbol of stability, innovations and long-term prosperity.In the book James Кортада, historian,, almost 40 working in IBM, describes largest technological breaches, business-culture and administrative strategies that did IBM an invulnerable stable company with an annual profit in ten of milliard $.A publishing design is stored in the format of PDF A4.
Questions and answers
What is the book IBM. Falling and revival of great company about in short?
The book 'IBM. Falling and Revival of a Great Company' explores the history of IBM, detailing its rise and near-falls throughout its existence. It highlights the company's pivotal role in shaping the information technology market and its resilience in overcoming challenges to emerge stronger. The author, James Cortada, shares insights from his extensive career at IBM, making it a compelling read for those interested in corporate evolution.
What is the main idea of the book IBM. Falling and revival of great company?
The main idea of 'IBM. Falling and Revival of a Great Company' is to illustrate how IBM navigated crises and transformed itself into a technological leader. Cortada emphasizes the importance of innovation, strategic management, and a strong corporate culture in achieving long-term success. The book serves as a testament to the company's ability to adapt and thrive in a rapidly changing industry landscape.
Who should definitely read the book IBM. Falling and revival of great company?
This book is essential reading for business professionals, students of technology, and anyone interested in corporate history. It offers valuable lessons on resilience, strategic planning, and innovation. Additionally, those curious about the evolution of the tech industry will find Cortada's insights particularly enlightening, as they reflect broader trends in business and technology.
What books is the book IBM. Falling and revival of great company similar to?
Books similar to 'IBM. Falling and Revival of a Great Company' include 'The Innovator's Dilemma' by Clayton Christensen, which discusses how companies can fail despite doing everything right. Another comparable title is 'The Lean Startup' by Eric Ries, which focuses on innovation and adaptability in business. Both books share themes of corporate strategy and transformation, making them great companions to Cortada's work.
- Name of the Author
- Кортада James
- Language
- Russian
- Age
- 12
- Series
- Top Business Awards
- ISBN
- 978-5-04-107857-7
- Release date
- 2019
Read an excerpt
12/30/2025
Книга IBM. Падение и возрождение великой компании
Книга Джеймса Кортада — это увлекательное и глубокое исследование истории IBM, компании, которая не только создала рынок информационных технологий, но и многократно преодолевала кризисы. Автор, имея почти 40-летний опыт работы в IBM, делится уникальными инсайтами о бизнес-культуре и управленческих стратегиях, которые помогли компании выжить и даже процветать в сложные времена. Особенно впечатляют описания технологических прорывов, которые не только изменили саму IBM, но и всю индустрию в целом. Однако, несмотря на все плюсы, книга местами перегружена техническими деталями, что может отпугнуть читателей, не знакомых с темой. Тем не менее, для тех, кто интересуется историей бизнеса и технологий, это обязательное чтение. Рекомендую для изучения как студентам, так и профессионалам.