This collection of articles and interviews is a continuation of the “Concrete PR” series, which is based on a series of articles about “subscriber PR services” and “countering black PR”. Let’s face it, not everyone deals with “Subscriber PR services” . Both on the PR agency side and on the client side. And this is one of the most difficult communication interactions! Aerobatics. If not everyone is given (and wants) to soar in the PR heights, then every PR specialist, marketer, advertising specialist, as well as general director and business owner should be able to repel information attacks. A number of articles are devoted to how to counteract such a terrible phenomenon as “Black PR”. Exclusive developments - for the first time under one cover. Feel like an employee of a PR agency!