The book is dedicated to information about the product. It describes in detail the properties of product information, the basic requirements for product information and its means (labeling, trademark, marks of conformity), as well as packaging, the process of its creation, the competitiveness of the product, its evaluation and management. Particular attention in the book is paid to the basics of branding , that is, the brand (its content and meaning), development technology and the main functions of brands, as well as brand value and branding, planning a new product, the process of its development and its positioning.